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Meal Mix Your Guide in Making Healthy Homemade Meals Meal Mix Your Guide in Making Healthy Homemade Meals
Dog Tips

The New Functional Food That’s Anything but Healthy or Functional

Truth be told, it's a junk food, not a health food. So watch out for the cleverly disguised marketing spin likely to help sell this as a healthy treat. Don't be conned. This 'functional food' has no place in a healthy pet's food, and could confound their health and make you very sorry.

Analysis by Dr. Karen Shaw Becker

• 5 min read
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molasses pet food

STORY AT-A-GLANCE

  • The processed pet food industry is always on the lookout for new and creative ways to market ingredients in their products as “healthy”
  • One recent example is molasses, which the industry refers to as a “functional pet food ingredient,” presumably because it’s made from plants that contain substances supposedly beneficial to animals
  • Bottom line: Molasses is sugar, and added sugar has no place in a healthy pet’s diet
  • The best way to avoid biologically inappropriate, over-processed ingredients and pet food marketing spin is to feed your animal companion a balanced, species-appropriate and fresh food diet and homemade treats

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bark & whiskers disclaimer: This information is for educational purposes only and is not intended to replace the advice of your own veterinarian or doctor. Dr. Karen Becker cannot answer specific questions about your pet's medical issues or make medical recommendations for your pet without first establishing a veterinarian-client-patient relationship. Your pet's medical protocol should be given by your holistic veterinarian.

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